meet your crew

founded in 2023 (previously mktc), we’re a team of both cpg veterans and culture whisperers who have scaled the world’s most iconic food & beverage brands. we don’t just hire for talent; we hire through our values and seek those who are hungry to “stock culture” with our pantry of brands.

woman-owned and women-operated, we take immense pride in our crew that’s split between our nyc metro & austin offices.

the store managers: cpg and storytelling veterans

meghan kelleher, founder & ceo

with ~20 years in cpg and brand marketing, meghan is a veteran strategist and storyteller who has scaled the brands that defined the modern aisle. from the early-stage disruption of kind, oatly, and banza to the complexities of safeway and applegate, she specializes in brand positioning and crisis communications that protect the p&l and make lasting marks on culture.

aisle credibility: prweek 40 under 40, ragan’s top women in marketing, austin business journal women in business nominee

sami rosnov, coo

a veteran of both the cpg and hospitality, sami specializes in creative & culture-driving ideas that leave a lasting mark. from ihop’s famous ihob move and applegate’s “i am a meathead" campaign to her ongoing support of restaurant brands making moves in cpg like momofuku and magnolia bakery, sami is a master storyteller. she is the architect of our ledger system, facilitating our team's ability to storytell at scale with total transparency and accountability.

tina clabbers, cmo

tina is a veteran of the “hard aisles”, specializing in the complex logistics and storytelling required to scale luxury, refrigerated, and frozen brands. from her time with whole foods where she helped launch the world-renowned wfm trend report to her work with icons like pasta rummo, clio snacks, saffron road and di fara, she knows what it takes to win the most competitive sections of the store. tina is an expert in creating memorable brand experiences, whether through high-impact partnerships, immersive events, or influencer activations that actually break through the noise.

kellie moss, cfo

kellie ensures that every brand investment is optimized for maximum impact. drawing on her operations background from scaling the female quotient and supporting companies of all sizes and backgrounds at moss & co, she brings a rigorous, growth-oriented lens to our agency and our brands. kellie doesn’t just manage the books; she actively supports our partners in third-party negotiations and sourcing smarter, more affordable solutions that keep overhead lower than traditional agencies. she ensures the business of the brand is as healthy as the storytelling.

jessica acosta, vp of digital

jessica is a digital brand leader with 18 years of experience crafting narratives that earn attention and drive measurable growth. A veteran of the NYC agency world and former lead of influencer marketing and partnerships at Coty and Whole Foods Market (WFM), she specializes in translating consumer insights into culturally resonant moments. From consulting with cpg founders like Jason Momoa and Cameron Diaz on WFM product launch social strategy to helping identify and activate early signals behind the “crookie” trend—resulting in rapid product turnarounds and national sell-outs—Jessica elevates brand relevance through the lens of internet culture.

lauren bunde, vp of creative & media

lauren is a seasoned publicist and brand marketer with nearly a decade of experience building purpose-driven consumer brands. As VP of Creative, she leads our team in turning strategy for brands like jusrol and toom into work that’s bold, memorable, and emotionally resonant. lauren is also known for crafting cohesive brand storytelling for cpg brands like clio, and designing thought leadership strategies that amplify both the voices of industry leaders and the brands they champion.