Primal Kitchen “Seemingly Ranch”
Objective: Hijack a timely, relevant pop culture moment to drive awareness and website traffic for Primal Kitchen
Our Idea: In response to a certain pop star eating “seemingly ranch,” we approached Primal Kitchen and pitched them to jump on the news. Working in tandem with their in-house team, the brand launched 50 limited-edition “Seemingly Ranch” bottles within 48 hours of the moment, complete with matching friendship bracelets (made by the Corner Market crew).
The Receipt:
Primal Kitchen was the first brand to sell an actual product, selling out in less than twelve hours.
Drove over 80 stories in two days, 3x more than the average month and in hard-to-crack publications like NPR.
Placed the brand in headline mentions with bigger condiment players, a key goal for the brand!
Why It Matters: Cultural relevance is a media strategy, not a vibe. Speed plus a real SKU plus a thoughtful object turned a meme into measurable demand.
Our Receipts