Whisps Cheese-E-O National Search
Objective: Whisps won the press cycle in 2019 when it came to product awareness. But awareness doesn’t equal affinity. The brand needed a 2020 campaign that turned awareness into affinity, traffic, and trial.
Our Idea: We ideated and created the “Big Cheese Board” and began a video and photo-driven search to find the company’s first “cheese-e-o” who would be paid $5,000 to eat cheese for a year.
The Receipt:
5,600+ consumer submissions — predominantly video, a notoriously hard ask that the cheese hook unlocked.
258%+ in website traffic across the entire quarter, despite the contest only being 30 days long!
85%+ new visitors to Whisps website, bringing in new customers.
Two competitors launched copycat campaigns within 18 months… and we brought ours back twice.
Why It Matters: We used data and intuition to create a cultural hook that generated UGC at scale and launched category copycats… all on a small budget.
Our Receipts