Translating Financial News into Industry-Driving News
Objective: Turn 20+ financial announcements totaling $19B — from OATLY’s IPO and LesserEvil’s acquisition to Banza’s Series B and Sauz’ Series — into a business-driving and consumer-relevant announcement.
Our Idea: Funding announcements, told right, drive retailer interest and category leadership — not just press hits. Our approach: identify the one business goal behind announcing the round, then build the announcement strategy backward from it.
The Receipt:
Over a dozen of retailer conversations initiated from reading the announcement news.
Supported three acquisitions that framed the acquisition as a positive move in a moment where “big corporate” was feared.
22 exclusives secured with 1,000 additional stories across all announcements.
Our Receipts