stock-to-sellout method

before we discuss headlines and content, we talk about the business. we want to understand what keeps you up at night, where you’re winning, and where there is friction. armed with a deep understanding of your business challenges and bottom line goals, we can determine exactly is needed to move the needle.

by anchoring our creative gut instincts in our historic cpg industry knowledge, we ensure that every story we tell is results-driven and rooted in a deep business foundation.

we don’t just aim for “likes” and “shares”; we aim for the ledger.

we dig through your crates so you don’t have to.

once we understand your business goals, we go deep and wide to quickly understand your brand’s current standing. beyond what you provide, we get to work gathering every data point available to show us your position in the market, what consumers love (and hate) about you, and exactly where the gaps in the market live where we can have some impact together.

from retail reviews and comments on social to geo-targeted press tags and category data, we create a high-definition map of your brand’s reputation.

speed is one of our competitive advantages.

while most agencies spend two months getting up to speed, we start building the store while stocking it. within five days of our inventory audit (complete with your help!), we provide an immediate action plan to restock your brand’s presence.

we separate the immediate wins from the long-term roadmap, demonstrating what we can activate together now vs. what we will build when final strategy is set. this way your brand won’t lose momentum while we’re doing the deep work. no red tape — just agility, accountability and the joy of seeing results in action.

if the consumer isn’t buying your story, your brand will stay on the shelf.

great storytelling is where your business goals meet shoppers’ reality. we specialize in messaging hierarchies — the “packaging” of your brand narrative — that bridge the gap between how you want to be discussed and what is actually‍ being said about you.

by tying your priorities to what is currently relevant (and crave-worthy!), we ensure your brand is ready for every story, every chat, and every cart that will move the needle for your business.

and while we love a trend, we care much more about rooting your core storytelling in what lasts. we don’t just give you a voice and a script. we craft the reason you’ll be remembered.

accountability is the one thing we’ll never negotiate about.

our leadership team has held in-house and agency roles and seen first-hand the headaches of lack of transparency. we act as true partners from day one and don’t wait to be held accountable — we own our work and the results from day one.

through our ledger — the real-time ecosystem of our results trackers, project management dashboards, agendas, action items, and more — you have a live look into the “receipts” of our work anytime, anywhere (and access protected for safekeeping!).

we share everything: the wins, the feedback, the challenges, the pivit points, and more. we never want to leave you wondering where your investment is going or what we’re doing next.

and according to our partners (past and present), this is where we shine the most. we act as an extension of your team from day one and help you report back what you need along the way to your board, your investors and even your p&l.